Print & Packaging
Throughout my career, I have had the opportunity to develop some packaging and print materials for a diverse range of brands. I am passionate about bringing ideas to life and take great satisfaction in seeing a concept evolve into a finished product.
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SMC Design
Khuzama is a luxury deck aboard a five-star cruise ship based in Saudi Arabia. The project involved leading the rebranding and overseeing the design and production of all collateral and print materials.
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MATILDA
Alongside MATILDA's rebranding, I designed their iconic Christmas pompon bags, which were a success on social media. This role also involved coordinating with suppliers, overseeing sampling, and managing final print proofs.
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Skinesis Medical at Sarah Chapman
Created the print materials and collateral for the launch of Skinesis Medical at Sarah Chapman, including wall logos, window vinyls, concept forms, and leaflets. This also involved managing samples to select the appropriate paper and materials.
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MATILDA
During MATILDA's rebranding process, I managed the packaging development from start to finish, including sourcing the appropriate suppliers and materials, as well as overseeing the entire printing process.
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Eyeko
In 2017, worked on Eyeko’s Christmas Cracker, designed to reflect the brand’s bold visual identity and align with the CEO’s creative vision.
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Glossybox
I was closely involved in Glossybox’s special edition launches, overseeing the process from initial concept to final execution. This included managing intricate details such as foil finishes, inner box printing, and ribbon selection to ensure the final product aligned with customer expectations.
The Unicorn / Mermaid box sold out in only a few hours. -
Curzon
This project included Curzon’s main Beauty and the Beast poster and supporting collateral for their screening in collaboration with UN Women’s HeForShe initiative.
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SMC Design
A comprehensiveproject focused on developing brand concepts for a beauty spa based in Saudi Arabia. Responsibilities included designing all collateral and packaging from the ground up, along with coordinating closely with printers and packaging manufacturers to bring the vision to life.
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MATILDA
Designed MATILDA's Mini Jewellery Case as a solution for carrying jewellery on the go. Every detail was carefully considered, from the zip puller and fabric to the lining and inner printing. This project involved concept development, sourcing the right manufacturer, and managing the entire process from start to finish.
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MATILDA x TEMA
I was also involved in MATILDA's collaboration with TEMA, where I designed the packaging for their collection. The set, featuring four unique necklaces, sold out within a single day.
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