AROYA CRUISES

Nestled aboard AROYA Cruises, the Blossom Spa is a sanctuary of serenity and rejuvenation, thoughtfully divided into four distinct zones: medical, thermal, clinic, and beauty center.

The four flowers – each from a distinct Saudi Arabian plant – featured in the spa’s visuals represent its four dedicated areas, each chosen for its meaningful connection to wellness and cultural heritage. It visually unites the spa’s holistic approach, blending traditional Saudi symbolism with modern treatments.

SARAH CHAPMAN

Glow by Sarah Chapman is a luxurious oil-serum elixir designed to deliver instant radiance and long-term skin benefits. Powered by advanced actives and nourishing omega oils, it hydrates, firms, and protects while enveloping the senses in a calming blend of essential oils.

More than just skincare, Glow supports a meaningful cause - a portion of proceeds goes to Women Supporting Women, an initiative of The Prince’s Trust, helping young women build a better future through education, mentorship, and career support.
Watch Sarah’s video and the campaign Glow below the surface. Learn more about Glow Elixir here.

SARAH CHAPMAN

A sleek, tech‑driven device that heats, vibrates, and suctions to deeply cleanse pores - leaving skin smoother, brighter, and free from blackheads, without a trip to the clinic.

The project brief centred on positioning the Pro Pore Refiner as a sleek, technologically advanced, and distinctly contemporary release. The design needed to reflect a disruptive force within the beauty industry, combining cutting-edge innovation with minimalist elegance. Emphasis was placed on creating an intuitive, user‑friendly experience that elevates skincare to a new level of sophistication and accessibility.

MATILDA JEWELLERY

Following the design of other packaging for MATILDA, the Ponpon Bag was created to make Christmas feel even more festive. The aim was to craft something that felt both luxurious for carrying jewellery and enchanting enough to capture the spirit of the season - encouraging social media buzz around MATILDA’s packaging and driving user-generated content.

AROYA CRUISES

The Khuzama Experience aboard AROYA Cruises is a refined ship‑within‑a‑ship concept, curated to provide guests with an elevated voyage infused with Arabian hospitality and cultural sophistication. Inspired by the Arabic word for lavender, Khuzama evokes the flower’s associations with luxury and generosity - qualities deeply embedded in Saudi heritage, with its rich purple tone traditionally featured in royal ceremonial carpets.

The brief was to develop a premium visual identity for this exclusive guest deck, including branded collateral, while ensuring a consistently luxurious and cohesive experience throughout this distinguished area of the ship.

MELI MELO

The NYC x Meli Melo collaboration is a stylish fusion of Italian craftsmanship and New York City's vibrant energy.

Launched in 2018, this exclusive collection draws inspiration from the city's iconic elements, such as the yellow taxis, and interprets them through bold colours and sleek designs. Handcrafted in Italy, each piece embodies the hustle and glamour of urban life, offering a tribute to the boroughs of New York City. The first phase of the launch celebrated the famous and iconic New York City Taxi, infusing the collection with a sense of urban chic and attitude.

SARAH CHAPMAN

Skinsight was Sarah Chapman's dedicated skincare blog, featuring weekly content across a broad range of topics. The brief was to enhance its appeal by making it less text-heavy and more visually engaging.

The strategy focused on reorganising the content into clear, visually distinct categories, all unified under the Skinsight brand identity. Each category was assigned a specific colour to aid recognition and improve user experience. Bespoke visuals were developed to make it more attractive, optimised for social media sharing, and designed to increase click-through rates to this educational resource.

GLOSSYBOX

Unicorn vs Mermaid Glossybox was a vibrant, limited-edition beauty box that embraced the whimsical charm of mythical creatures. This collector’s edition was available in two designs - Unicorn and Mermaid.

The box's design featured a playful quote inside the lid, adding a touch of magic to the unboxing experience . This collaboration was a hit among beauty enthusiasts, offering a fun and fantastical twist to their beauty routines. It sold out in just a few minutes.

AROYA CRUISES

The Khuzama Experience aboard AROYA Cruises is a refined ship‑within‑a‑ship concept, curated to provide guests with an elevated voyage infused with Arabian hospitality and cultural sophistication. Inspired by the Arabic word for lavender, Khuzama evokes the flower’s associations with luxury and generosity - qualities deeply embedded in Saudi heritage, with its rich purple tone traditionally featured in royal ceremonial carpets.

The brief was to develop a premium visual identity for this exclusive guest deck, including branded collateral, while ensuring a consistently luxurious and cohesive experience throughout this distinguished area of the ship.